Archive for the ‘The business of art’ Category

Becoming a businesswoman

Wednesday, November 11th, 2009
Climacterica postcard set montage © Chris RaymondThe Climacterica postcard set © Chris Raymond
Click on the image to see the front and back of each postcard

I have had my Climacterica postcard set printed and offered for sale at bigcartel for a couple of weeks. Every sale gives me a thrill and a great sense of affirmation, naturally. It’s much different than feeling satisfaction from nailing a design for a client, because in that case, my work is done to please someone else and solve someone else’s communication problem. Personal work, by contrast, is done strictly to my own desires, esthetic values, and vision.

Now that I’ve made my first sales, I have started thinking like a business woman: keeping track of customers, setting prices, finding the most economical packaging, and of course, thinking about spin-off products.

It’s a whole new world!

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